Inspired by the farther of padel, Enrique Corcuera and the birthplace of padel, Acapulco, Mexico, we want to exploit our role in the padel industry in becoming a culture bearer through the definition of, not only a dresscode, but by presenting an entire lifestyle connected to the sport of padel.
Padel is an inherently social/team sport. Since its early flamboyant days on the beach in Acapulco, to the vibrant inner cities of the world's most thriving cities. At Cuera we believe this is the secret ingredient that’s made the sport grow so quickly. People who play Padel can’t understand why others don’t, and those that play represent the sport like the most fanatical fan. The Cuera World Padel Community is at the heart of our brand, it’s a place for members to meet others, improve your game, engage/experience our beautiful Clubhouse, get access to exclusive products and much much more.
The Clubhouse, a groundbreaking concept for the world of Padel, is set to become the central gathering point for Padel players. It will kick off with a series of events aimed at educating and demonstrating Padel techniques, showcasing equipment, and leveraging Padel's distinctive sociable etiquette. These exclusive events will be accessible to members of the Cuera World Padel Community through our online store and by visiting the new Clubhouse.
Sign up to be an ambassador
Cuera®, a sports and apparel brand rooted in the padel community, blends style and function. Inspired by athleisure culture, Cuera® offers modern apparel and accessories for on- and off the court. Creators collaborating with Cuera® can expect clear objectives, content guidelines, compensation, and potential long-term partnerships, all aimed at promoting Cuera's modern padel-style ethos. Cuera's partnerships' emphasize transparency, feedback, and mutual benefits for both the brand and creators.