Last updated: September 7, 2026

Cuera ApS (CVR 42039497), Lille Torv 2A, 1. th, 8000 Aarhus C, Denmark, is the data controller responsible for the personal data described in this notice.
Contact us at info@cuera.co with any privacy questions.

Introduction

We process personal data - information about you - to run our webshop and give you a great shopping experience. This notice explains what we collect, why, how we use cookies, and what rights you have. We only collect what we need, we never sell your data, and we delete it once we no longer need it.

Our Processing Activities

When you visit our website
We use cookies to operate the site and understand how it's used. See the "Cookies" section below for the full list, purpose, and duration.

When you place an order
We collect your name, address, email, phone number, payment details, and order contents to confirm, pack, and deliver your order, and to handle any returns.

When you contact customer service
We register what you tell us via email, chat, or phone, and keep a record of prior correspondence and your order history, so we can help you efficiently.

When you use "Notify Me"
We use your email address to let you know when a requested item is back in stock - for no other purpose.

When you sign up for our newsletter / customer club
We use your preferences and activity to send relevant offers, new arrivals, and guides. You can unsubscribe at any time.

For marketing purposes
We and our advertising partners use your order history, browsing behavior, and profile information to personalize offers and show relevant ads on our site and elsewhere (social media, other websites, apps). You can object to this - including profiling - at any time by contacting info@cuera.co.

For fraud prevention
We use order information, and information from our payment partners, to detect and prevent fraud.

To meet legal obligations
We retain certain data - for example, invoicing data for 5 years under the Danish Bookkeeping Act (bogføringsloven) - to comply with regulatory requirements.

Legal Bases

• Contract performance - fulfilling your order
• Legitimate interest - customer service, site improvement, fraud prevention, strictly necessary cookies
• Consent - newsletter/customer club sign-up, marketing/performance/targeting cookies
• Legal obligation - bookkeeping and other regulatory records

Who We Share Data With

We only share what's necessary for the services below, and require every partner to keep your data safe:

• Payment providers - Shopify Payments (Visa, Mastercard, Maestro, Shop Pay, Apple Pay, Google Pay), Klarna, PayPal, and MobilePay. Your payment details are transmitted directly and securely to these providers; we do not store full card details ourselves.
• Our warehouse and carrier partners - to pack and deliver your order
• Advertising partners - hashed, non-reversible data for marketing (e.g. Meta, Google, Pinterest)
• Affiliate partners - to track and settle referral commissions
• Technical service providers - hosting, website platform, customer service/chat tools
• Authorities, if legally required, including reporting suspected fraud
  
  

International Transfers

Some partners - including Google, Meta, and Pinterest (USA) - process data outside the EU/EEA. Where a partner is certified under the EU-US Data Privacy Framework, we rely on that; otherwise, we use the European Commission's Standard Contractual Clauses. Contact info@cuera.co for details on specific sub-processors.

How Long We Keep Your Data

We keep personal data only as long as needed for the purpose it was collected, to handle disputes, or to meet legal obligations (e.g., 5 years for accounting records under Danish law). You can request deletion at any time; we'll comply unless legally required to retain the data.

Your Rights

You have the right to:

• Access the data we hold about you
• Rectify inaccurate or incomplete data
• Erasure ("right to be forgotten")
• Restrict how we process your data
• Data portability
• Object to processing based on legitimate interest or for marketing, including profiling
• Withdraw consent at any time
• Lodge a complaint with the Danish Data Protection Agency:
  Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby, Denmark
  Phone +45 33 19 32 00 · dt@datatilsynet.dk · datatilsynet.dk

To exercise any right, contact info@cuera.co.

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Cookies policy

Cookies are small text files placed on your device when you visit our website. They help our site function properly, let us understand how it's used, and allow us and our partners to show you relevant advertising. You can manage your preferences at any time via the "Cookie Settings" link in our website footer.

Strictly necessary cookies - allow core website functionality such as checkout and shopping cart. The site cannot be used properly without these. Legal basis: legitimate interest (GDPR Art. 6(1)(f)) - no consent required.

Performance cookies - used to see how visitors use the site, e.g. analytics. Cannot directly identify a visitor. Legal basis: consent (GDPR Art. 6(1)(a)).

Targeting cookies - used to identify visitors across websites (e.g. ad networks) and build interest profiles for relevant advertising. Legal basis: consent (GDPR Art. 6(1)(a)).

Functionality cookies - remember choices like recently viewed products to personalize your experience. Legal basis: consent (GDPR Art. 6(1)(a)).

Unclassified cookies - not yet assigned to a category above.

Changes to This Notice

We may update this notice from time to time, including changes to our use of cookies. The current version is always published on our website. We'll notify you directly by email if we make material changes to how we process your data.

Contact

Questions about this notice, your data, or our use of cookies? Contact us at info@cuera.co.